The first specialized public relations conference of Ahdaf Investment Group titled “The Role of Public Relations in a Crisis,” was held on May 24 and 25 at the conference hall of Homa Hotel in Tehran.
The conference was held in a professional and interactive environment to enhance specialist knowledge, strengthen collaboration among public relations units, and explain the strategic role of communications in crisis management and control. It was widely welcomed by the group’s subsidiaries.
The event featured a diverse program of educational and professional activities, including practical classes, specialist workshops, interactive sessions, and presentations of successful experience in media management, organizational communications, and public opinion. Participants also visited leading economic and political media organizations to learn about professional content production, communications, and media management processes during crises.
On the sidelines of the closing ceremony, Sajjad Zakeri, CEO, and Seyyed Mohammad Mehdi Shojaei, a member of Rah Gostar Naft’s Board of Directors, spoke with the CEOs of other group companies. They emphasized the important and effective role of public relations during national political, economic, and social crises and thanked public relations professionals across Ahdaf Investment Group for their work.
At the close of the conference, subsidiary CEOs and public relations directors were recognized for their support and contribution, and the importance of public relations as a strategic management function in responding to crises and changes in the media landscape was emphasized. A further session on the performance of public relations teams across Oil Industry Investment Group companies was held with Sajjad Zakeri, CEO of Rah Gostar Naft, and other company CEOs in attendance. This specialist conference, an innovative and distinctive initiative within Ahdaf Investment Group, was regarded as an effective step toward developing human capital, strengthening organizational communications, and advancing professional public relations practices.
Public Relations Rah Gostar Naft Company
